How Kosas Blends Visual Discovery, Inclusive Tools, and Smart UX to Guide the Customer Journey

GIF-Powered Product Thumbnails That Showcase Options Up Front

Kosas uses GIFs as primary product thumbnails for customizable kits and sets, letting shoppers preview all available options before they click. This catches attention and immediately communicates the flexibility and value within the product. It’s a smart way to show more with less effort from the customer.

Brand Manifesto That Defines Their Identity

Instead of a standard about-us paragraph, Kosas leads with a bold manifesto. It sets the tone for who they are and invites the shopper into their story before diving into founder details and brand mission. It’s a powerful way to make brand values clear from the start.

Visual and Guided Shade Finder Quiz

Kosas makes their shade finder quiz feel personal by letting you toggle between before-and-after images for each model. You’re not just picking a shade—you’re seeing real examples of coverage, which helps you choose based on where your skin is now and where you want it to be. This visual approach enriches the quiz experience and guides you toward the right product with confidence.

Branded Product Page Visuals With Interactive UGC

Kosas brings branded visuals, UGC, and interactive video into the buy box, making product discovery feel alive. Shoppable videos autoplay and hover as you scroll. Visitors are able to scroll to discover more videos, mimicking a social scroll experience. The integration of UGC directly into the shopping flow builds trust and encourages exploration.

“Ask Our Team” Feature Integrated Into the Buy Box

Kosas removes hesitation with a quick-access chat feature built right into the buy box. Whether it’s finding a shade or answering a product question, this real-time support tool helps move customers confidently toward purchase.

Dedicated Offers Page for Promotions and Bundles

Rather than hiding discounts in emails or social ads, Kosas groups their special offers on a dedicated landing page. It’s an easy entry point for shoppers looking for deals, creating a clear, accessible way to drive first-time conversions and showcase bundles.

Leveraging Shopify Shop App for Customer Portal Access

By using the Shopify Shop app for their customer portal, Kosas meets shoppers where they already are. This streamlines order tracking and post-purchase engagement while leveraging a platform with massive reach. It’s a smart move for both customer experience and operational ease.

How You Can Apply This to Your Shopify Site

Whether you’re a beauty brand looking to simplify the shopping journey or a skincare company wanting to build deeper customer engagement, here’s what you can take away:

• Use dynamic product visuals to show options up front. Let your product thumbnails tell a story with GIFs or interactive imagery that preview choices.

• Lead with a bold brand statement. A manifesto or unique story can set your brand apart and invite customers into your world.

• Make quizzes visual and inclusive. Use imagery at every step to make quizzes feel personal and engaging, not just functional.

• Integrate UGC and branded content directly on product pages. Turn the buy box into a destination for discovery with autoplay videos and interactive social content.

• Add real-time customer support in key moments. A live chat option in the buy box can help reduce hesitation and close more sales.

• Centralize your offers for easy access. A dedicated offers page keeps promotions clear and drives entry-level conversions.

• Leverage customer portals customers already use. Tap into platforms like the Shopify Shop app to make tracking and engagement seamless.

Work With Us
If you’re a skincare or wellness brand on Shopify looking to revamp your site experience, our team specializes in design, development, and long-term store management tailored for high-growth beauty brands. Reach out to us and we’ll help bring this level of polish, conversion thinking, and brand depth to your store.