How Merit Beauty Builds Trust and Boosts Conversion With Thoughtful UX
Blog
5 Min Read
Merit Beauty proves that simple design can be powerful when paired with thoughtful UX choices. From inclusive shade galleries to dynamic product cards and intentional bundling, every element of their site is crafted to reduce friction and build buyer confidence. This is a blueprint for beauty brands that want to create a seamless, conversion-focused experience without sacrificing brand integrity.
Inclusive Shade Galleries That Don’t Require Clicks
Merit gives you a full view of product application on different skin tones without requiring extra clicks. The main product image is followed by shade swatches and real usage photos in a stacked, scrollable gallery. This helps shoppers make confident decisions faster, especially for complexion products.
“Save With Sets” Upsell Tab in PDP Flow
Instead of just showing related products or upsells, Merit offers bundling with logic. If the product you’re viewing is part of a set, you’re given the option to add the full set to your cart. This isn’t just smart UX, it’s a way to boost AOV while helping the shopper build a routine.
Variant-Specific Galleries That Update on Selection
Each shade has its own full image gallery, not just a color dot. That’s rare, and powerful. It reduces buyer uncertainty and makes the site feel deeply considered. Most brands reuse one gallery across variants, which is a missed opportunity to show nuance and context.
How You Can Apply This to Your Shopify Site
Whether you’re a beauty brand aiming to simplify the shopping experience or a skincare company looking to build confidence through smart, inclusive design, here’s what you can take away:
Make product visuals inclusive and scrollable. Don’t hide shade diversity in tabs. Bring it front and center.
Use badges and dynamic CTAs to inform without overwhelming. Keep it clean, but context-rich.
Offer bundling that’s intentional. Think: “Build Your Routine” instead of “You Might Also Like.”
Give every product variant its own story. If one shade is for olive skin and another for cool undertones, show that with dedicated imagery.
Work With Us
If you’re a skincare or wellness brand on Shopify looking to revamp your site experience, our team specializes in design, development, and long-term store management tailored for high-growth beauty brands. Reach out to us and we’ll help bring this level of polish, conversion thinking, and brand depth to your store.
