How Gameflo Launched a High-Impact Gaming Brand with a Webflow Experience that Sells the Story
Blog
5 Min Read
Gameflo partnered with Nexus Commerce to launch a storytelling-driven website for their flagship game, PickUp—a fast-paced basketball card game featuring 40+ vivid characters. We created a seamless experience that brought the game to life with custom player pages, social content, and a streamlined Shopify integration that boosted conversion.
Overview
Gameflo is a dynamic, Black-owned gaming company creating community through play, empowerment, and representation. At the heart of their brand is PickUp, a card-based basketball game that lets players act as GM, coach, and athlete in one fast-paced session. Gameflo came to Nexus Commerce ready to graduate from a Wix MVP into a storytelling-first platform that could scale brand awareness and sales. We delivered a high-converting Webflow website and Shopify integration that turned gameplay into an immersive journey.
The Challenge
Outgrew a basic Wix site that lacked structure, story, and scalability
Needed to elevate PickUp’s narrative beyond just a product into a full brand universe
Required a content system to showcase each character, build SEO, and support storytelling
Wanted press features, video, and blogs to live alongside eCommerce functionality
Shopify and Webflow felt disconnected—UX, UI, and conversions were suffering
The Nexus Commerce Solution
Full Website Redesign in Webflow with custom CMS for character pages, blogs, and updates
Hero Section Strategy to feature commercial-quality trailers and press mentions from outlets like NBA, TNT, and more
Collection-Based CMS Buildout for 40+ PickUp characters, each with backstory, visuals, and call-to-action
Educational Content Integration, including how-to guides, gameplay videos, and onboarding tools
Press & Blog System for storytelling, company updates, and culture-building
Streamlined eCommerce Experience, reworking navigation to lead directly to Shopify product pages instead of embedded buy modules
Brand Consistency Audit, aligning typography, padding, buttons, and layout across Webflow and Shopify for a seamless user experience
Channel Integration, offering intuitive options to buy on Amazon, Target, or Shopify
Results
Improved Conversion Rates through fewer clicks and more immersive storytelling
Increased Engagement via dynamic content for characters, videos, and community stories
Brand Recognition Boosted by highlighting press and building SEO with structured blog content
Cohesive Cross-Platform Experience, eliminating the disjointed feel between content and commerce
A Scalable Web Presence, positioning Gameflo as more than a game—it’s a movement
