How Dermaesthetics Scaled Shopify Management and Operations Using Nexus Commerce

Overview

Dermaesthetics Beverly Hills (DBH), a clinical skincare brand known for results-driven formulations, partnered with Nexus Commerce to streamline Shopify growth, accelerate execution, and unify collaboration. Facing a growing catalog and expanding retail footprint, DBH needed more than just development—they needed a strategic operating system for their brand.

The Challenge

• Fragmented workflows between internal teams and contractors

• Delays launching product pages and ad campaigns

• No system to turn analytics into actionable tasks

• Lack of centralized brand-aligned recommendations

• Needed custom Shopify solutions without full-time developers

The Nexus Commerce Solution

• 35+ Completed Projects managed end-to-end inside Nexus

• Custom Landing Pages for each product launch, built for mobile and ad traffic

• Shopify App Strategy, including subscriptions, upsells, reviews, and retention tools

• Custom Liquid Development to match DBH’s aesthetic and clinical voice

• Dynamic Skin Quiz powered by conditional logic for personalized shopping

• Brand Strategy Consolidation, merging retail and pro sites into one experience

• AI-Powered GPT Assistant, trained on DBH’s catalog for internal consultant support

• Monthly Strategic Recommendations driven by live store data

• Visual Feedback Canvas for faster reviews, subtasks, and real-time file management

Results

• Faster Execution: Projects launched in days, not weeks

• Smarter Collaboration: Marketing, product, and dev teams aligned in one workspace

• Innovation at Scale: First in category to use GPT-trained assistant internally

• Growth Unlocked: Ongoing strategy briefs improved bundling, pricing, and CRO