How Sol de Janeiro Uses Loyalty, Visual Credibility, and Smart Merchandising to Drive Repeat Purchases on Shopify
Blog
9 Min Read
If there's one brand that knows how to keep customers coming back—and spending more—it’s Sol de Janeiro. They’ve nailed a strategy that blends rewards, social proof, and merchandising with emotion and playfulness. We were impressed by how they use subtle trust cues and smart UX to increase both first-time and repeat conversion. Skincare and beauty brands, especially those looking to build LTV, can learn a lot from how Sol executes their Shopify experience.
Seasonal Hero Banners That Match the Moment
Their homepage always feels fresh. Sol leans into seasonal promotions in the hero area, which not only creates urgency but connects the products to mood and context. It’s a reminder that your homepage should evolve with your customer’s mindset—not stay static.
Reward Transparency and Gamification in the Buy Flow
Instead of hiding their loyalty perks in an obscure menu, Sol shows exactly how many points you’ll earn right on the product card. That small UI detail makes the loyalty system feel tangible—“Buy this, earn that”—which is a powerful nudge for conversion.
Social Proof via Badges and Indicators
They use visual signals like sustainability icons, award seals, and popularity tags to guide buyer trust. This builds instant confidence—especially for new shoppers who are scanning the site quickly.
Bundles Built Around Routines, Not Just SKUs
They don’t just sell multiple products together—they merchandise them as part of a complete regimen, using language like “Step 1, Step 2” to show how they work together. It makes the upsell feel purposeful and educational, not just a cash grab.
Smart Reviews Filtering
Alt tag: “Review filter options: skin type, age, scent preference, and product usage”
The review system is highly filterable—users can sort by age, skin type, and even scent preference. That level of specificity makes reviews feel more personal, relevant, and trustworthy.
How You Can Apply This to Your Shopify Site
Whether you’re a body care brand with one hero product or a full collection of scents, treatments, and routines, here’s what you can take away:
Update your homepage seasonally to reflect the mood or time of year—it builds momentum and urgency.
Display rewards at the product level—not just in the dashboard. Help customers visualize value.
Use badges to tell a product’s story at a glance. Clean, award-winning, popular—whatever’s true should be clear.
Group products as routines, not just “bundles.” Show how they build off one another to drive purpose and AOV.
Enable smart review filtering with apps like Okendo or Junip, and add before-and-after content to tell a story.
Work With Us
If you’re a skincare or wellness brand on Shopify looking to revamp your site experience, our team specializes in design, development, and long-term store management tailored for high-growth beauty brands. Reach out to us and we’ll help bring this level of polish, conversion thinking, and brand depth to your store.
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