Textured Tech, a premium beauty supply store in Carson, CA, collaborated with us to reimagine their ecommerce experience. Our project focused on enhancing the website's functionality by implementing intuitive navigation based on categories, hair care concerns, and black-owned brands. Additionally, we integrated complex Klaviyo automations to nurture customer relationships and provide personalized recommendations. The redesigned site showcased Textured Tech's products prominently and reinforced their commitment to supporting black-owned businesses. As a result, Textured Tech experienced increased customer engagement, higher conversion rates, and improved retention, positioning them as a leader in the beauty industry.